I'm Irina, an award-winning Senior Social Media Creative and Social Media Manager based in Los Angeles, with an MSc in Marketing from Aalto University.

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I specialize in creating engaging and viral content for modern social platforms, with deep expertise in marketing strategy, trend spotting, creator marketing, and disruptive, community-led executions.

 

I kickstart conversations, shape culture, and make people talk about your brand.

 

From fashion, beauty, and food to finance, travel, tech, retail, and sports–I've worked across a range of industries, partnering with brands like Levi's, Sephora, BEHR Paint, Discover Bank, NHL, Jack in the Box, Burger King, Helsinki Airport and Finavia.